Considering a Mobile BI App? Understand the WHAT of Mobile Augmented Analytics Before You Choose
If your business is considering a Business Intelligence or BI tool or an augmented analytics tool for its business users, the addition of this type of tool can and will improve user adoption of analytics, data democratization and data literacy. As you consider your requirements, your user and technology needs and other factors, do not forget to add mobile BI tools and augmented analytics to your list of requirements. A BI Mobile App will further improve user adoption and fact-based decisions.
By some estimates the Mobile Business Intelligence Market is expected to achieve a Compound Annual Growth Rate (CAGR) of 22.43%
‘If a vendor or solution provides only SOME of the features and functionality business users require, the solution cannot truly be considered a Mobile BI app.’
In this article, we define Mobile BI and the concept of a Mobile Augmented Analytics App, so that your business can achieve a more complete picture of these tools.
Perhaps the best place to start this discussion is to define what Mobile BI is NOT.
What Mobile BI and Mobile Analytics is NOT
A true Mobile BI and Augmented Analytics App should not be restrictive. Limited views and access will only frustrate users.
Real Mobile BI is not just a series of static reports or limited access to data that would otherwise be available from within the walls of the enterprise.
What IS Mobile BI and Augmented Analytics?
Mobile Augmented Analytics is based on a comprehensive advanced analytics solution with sophisticated features, analytical algorithms and functionality designed for business users with average technical skills.
Mobile BI is designed to extend the augmented analytics environment beyond the walls of the enterprise and support remote work, team members who travel and those who wish to work while on the road.
A Mobile BI and Augmented Analytics App accommodates both Android and iOS devices so that users can access features, reporting, data sharing etc., on the device of their choice.
Mobile BI for Business Users is easy to implement and license and does not require extensive training.
Mobile Augmented Analytics provides a functional environment for analytics, extending the features the user leverages within the office on a desktop so that the user can analyze data with full access into datasets, dashboards and reports.
Mobile BI apps must present data appropriately, no matter the size of the screen or the resolution. Navigation must be easy and intuitive.
If a vendor or solution provides only SOME of the features and functionality business users require, the solution cannot truly be considered a Mobile BI app. Implementing data democracy initiatives to support the transition from business user to Citizen Data Scientist requires tools that can be used in a real work environment and that must include true mobile access to a comprehensive set of features.
Remember, your team members are also consumers who are used to access to all their favorite apps no matter where they are, and no matter which type of device they choose to use.
‘A BI Mobile App will further improve user adoption and fact-based decisions.’
Explore Smarten mobile augmented analytics and mobile BI and add powerful functionality and access for your business users with out-of-the-box Mobile BI and advanced analytics for every team member in your enterprise. For more information on Mobile BI and Augmented Analytics, read our articles